(RE)DESIGN

Objective:

Apply creative thinking and design skills to improve an existing product, packaging, or branding.

Example:

Instructions:

Step 1: Choose Your Redesign Project

• Select an existing product, packaging, book cover, cereal brand, or any other item you'd like to redesign. It should be something that interests you and has room for improvement.

Step 2: Research and Analysis

• Research the current design, packaging, or branding of the chosen item.

• Analyze what works well in the current design and what could be improved.

• Consider the target audience and the message the current design conveys.

Step 3: Set Design Goals

• Clearly define your design goals. What do you want to achieve with your redesign?

• For example, you might aim to make the product more appealing to a specific demographic or modernize the packaging.

Step 4: Brainstorm Ideas

• Generate multiple ideas for your redesign. Sketch out rough concepts and take notes.

• Think about color schemes, typography, imagery, and any other elements that can enhance your design.

Step 5: Create Your Redesign

• Start creating your redesign based on your brainstormed ideas and design goals.

• You can use traditional drawing methods or design software, depending on your skills and resources.

Step 6: Refine and Iterate

• Refine your redesign by seeking feedback from peers or your teacher.

• Make necessary improvements based on the feedback received.

Step 7: Presentation

• • Prepare a presentation of your redesign, including the following:

    1. An introduction to the original item you chose to redesign.

    2. Explanation of your design goals and objectives.

    3. Showcase your redesign with clear visuals (drawings, digital images, etc.).

    4. Describe how your redesign addresses the weaknesses of the original design.

    5. Highlight the key design elements and choices you made.

Step 8: Class Presentation

• Present your redesign to the class, explaining your thought process and design decisions.

• Encourage classmates to ask questions and provide feedback.

Step 9: Reflect and Document

• Write a reflection on your design process. Discuss the challenges you faced and what you learned from the project.

• Document your project, including sketches, drafts, and final designs, in a portfolio.

Assessment Criteria:

1. Creativity and originality in the redesign.

2. Clarity and effectiveness of the presentation.

3. Ability to analyze and address design weaknesses.

4. Incorporation of design principles (color, typography, layout, etc.).

5. Reflection on the design process and improvements made.

IDEAS